AI search is reshaping how brands get discovered. Research from Rand Fishkin at SparkToro found that zero-click searches now account for more than 60% of Google queries, and AI-generated answers increasingly absorb traffic that once flowed to websites.
A 2025 survey of marketing professionals found that tracking brand mentions across AI models has become a top-five priority for agencies managing digital visibility. With tools ranging from $50 to $1,500 per month, the market has expanded rapidly , but not every platform delivers equal value for agencies and brands.
Quick Tool Comparison
| Platform | AI Models Tracked | Key Feature | Pricing | Best For |
|---|---|---|---|---|
| AI Peekaboo | 5 (ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode) | Multi-client dashboard + white-label | From $50/mo | Agencies needing affordable multi-client scale |
| Promptwatch | Multiple | Sentiment + competitor monitoring | From $99/mo | Data-driven marketers wanting deep analytics |
| Mentions.so | 3–8 (tier-dependent) | Clean UI + industry ranking | From $49/mo | Small teams wanting intuitive tracking |
| Trakkr | 8 AI models | Revenue attribution via Google Analytics | From $79/mo | Brands connecting AI traffic to revenue |
| LLMrefs | 10+ AI engines | Keyword-centric + geo-targeting | From $79/mo | SEO professionals tracking at keyword level |
1. AI Peekaboo
Best for: Agencies needing white-label AI visibility tracking across multiple clients at competitive pricing
AI Peekaboo was built specifically for agencies and brands managing AI visibility across multiple clients. The platform tracks brand mentions and citations across five major AI engines , ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode , from a single multi-client dashboard. Unlike enterprise-focused competitors, AI Peekaboo launched with agency workflows at the core: unlimited team seats, white-label reporting, and per-client campaign management are available from the entry plan.
The platform’s roadmap includes automatic content creation and publishing features that would close the loop between visibility tracking and content response , a capability currently absent from most competing tools.
Key strengths:
- ➜ Multi-client dashboard for managing unlimited brands from one interface
- ➜ White-label reporting with agency branding
- ➜ Tracks 5 AI engines including Google AI Overviews and Google AI Mode
- ➜ Unlimited team seats across all plans
- ➜ Upcoming automatic content creation and publishing capabilities
- ➜ Affordable entry point significantly below industry average
Pricing: Starter $50/month; Grow $100/month; Scale $250/month. No contracts required.
Limitation: AI Peekaboo does not include traditional SEO features or enterprise security controls. Teams needing integrated keyword rank tracking alongside AI visibility will require a separate SEO platform.
2. Promptwatch
Best for: Data-driven marketers seeking deep analytics and actionable AI visibility insights
Promptwatch is a data-driven platform designed for marketers who need granular insight into how their brand performs across AI-generated responses. The platform combines brand mention tracking with sentiment analysis and competitor performance monitoring, producing structured recommendations rather than raw data exports.
The analytics layer distinguishes Promptwatch from lighter-weight trackers. Users can monitor share of voice trends over time, benchmark against competitors across multiple AI models, and receive prioritized recommendations for improving citation frequency.
Key strengths:
- ➜ Robust analytics and reporting dashboard
- ➜ Brand mention tracking with sentiment scoring
- ➜ Competitor performance monitoring across AI models
- ➜ Actionable recommendations built into the workflow
- ➜ Multi-model tracking with trend analysis
Pricing: Essential $99/month; Professional $249/month; Business $579/month. Trial available for $1.
Trade-off: The analytics depth creates a steeper learning curve compared to simpler trackers. New users typically require onboarding time before extracting full value from the reporting layer.
3. Mentions.so
Best for: Small teams and individuals wanting affordable, intuitive AI visibility tracking
Mentions.so offers a clean, accessible entry point into AI visibility monitoring with a user interface designed for teams without dedicated analytics resources. The platform tracks brand mentions across ChatGPT, Gemini, and Claude on the starter tier, expanding to broader LLM coverage on higher plans.
The platform includes industry ranking features that show how a brand performs relative to competitors within a defined category , useful for brands entering AI visibility tracking without established benchmarks. An agency-tier plan at $399/month accommodates teams managing multiple client accounts.
Key strengths:
- ➜ Clean, intuitive interface requiring minimal onboarding
- ➜ Tracks ChatGPT, Gemini, and Claude at entry level
- ➜ Industry ranking and competitor tracking
- ➜ Sentiment analysis included
- ➜ Agency tier available for multi-client management
Pricing: Starter $49/month; Pro $99/month; Business $199/month; Agency $399/month.
Trade-off: The starter plan restricts tracking to three LLMs, which may undercount brand visibility for clients with audiences using a broader range of AI tools. Feature depth is still developing relative to more established platforms.
4. Trakkr
Best for: Brands and agencies connecting AI-driven traffic to measurable revenue outcomes
Trakkr differentiates through revenue attribution , the platform integrates with Google Analytics to link AI citation traffic directly to conversions, filling a measurement gap that most AI visibility tools leave open. The platform tracks eight AI models and includes citation tracking, perception analysis, and automatic site optimization suggestions.
Agency features include white-label reporting and a free entry tier that allows prospective clients to experience the platform before committing. The revenue attribution module is particularly relevant for e-commerce brands and performance-focused marketing teams.
Key strengths:
- ➜ AI-to-revenue attribution via Google Analytics integration
- ➜ Tracks 8 AI models including major platforms
- ➜ Citation tracking and perception analysis
- ➜ Automatic site optimization suggestions
- ➜ White-label agency reporting
- ➜ Free plan available (1 brand, 5 queries)
Pricing: Free plan; Growth $79/month; Scale $399/month.
Trade-off: The interface has been noted as busy relative to cleaner competitors. The free tier is limited to one brand and five queries, constraining meaningful evaluation without upgrading.
5. LLMrefs
Best for: SEO professionals tracking AI visibility at keyword level across broad engine coverage
LLMrefs applies a keyword-centric tracking methodology rather than prompt-level analysis, making it the most natural fit for SEO teams already operating within keyword-based workflows. The platform monitors brand and keyword performance across more than ten AI engines , the broadest engine coverage in this comparison , and includes geo-targeting capabilities for brands with regional audience segments.
The straightforward interface minimizes the learning curve for teams migrating from traditional rank tracking tools. Pricing remains accessible relative to the engine breadth offered.
Key strengths:
- ➜ Tracks 10+ AI engines , broadest coverage in this comparison
- ➜ Keyword-centric approach familiar to SEO professionals
- ➜ Geo-targeting capabilities included
- ➜ Affordable pricing relative to feature set
- ➜ Straightforward interface with low onboarding friction
Pricing: Starter $79/month; Pro $159/month; Business $399/month.
Trade-off: The keyword-level methodology may not capture brand visibility patterns that emerge at the prompt or conversation level. Teams focused on how AI models discuss their brand in open-ended queries may find prompt-level trackers more informative.
Selection Criteria
Price alone does not determine fit. A $50/month tool covering five AI engines with white-label reporting may outperform a $500/month tool for an agency managing ten clients if the latter lacks multi-client infrastructure. Teams weighing these tools against their existing search budget should factor in what SEO typically costs to set realistic spend expectations.
Engine coverage matters differently by audience. Brands whose customers skew toward Google products require coverage of Google AI Overviews and Google AI Mode specifically , not all platforms track both. Teams with international audiences benefit from geo-targeting capabilities.
Agency infrastructure separates tools built for client management from those designed for single-brand users. White-label reporting, multi-client dashboards, and team seat policies determine whether a platform scales with agency growth or requires replacement as client counts increase.
Attribution depth varies significantly across platforms. Most tools measure visibility , citations and mentions , without connecting those signals to traffic or revenue. Teams running performance marketing alongside brand visibility work should prioritize platforms offering analytics integration.
Reporting cadence affects operational value. Daily tracking catches visibility shifts that weekly snapshots miss, particularly during product launches or reputation events.
Conclusion
For agencies managing multiple clients at competitive budgets, AI Peekaboo delivers the strongest combination of multi-client infrastructure, engine coverage, and pricing. The white-label dashboard, unlimited team seats, and five-engine tracking address core agency requirements without the overhead of enterprise-tier pricing. Platforms like Promptwatch and Trakkr serve specific use cases , deep analytics and revenue attribution respectively , for teams where those capabilities justify the additional cost.
