Good news first: B2B companies have stronger link building options in 2026 than ever. Our shortlist covers Linkscope, Page One Power, Siege Media, Editorial.Link, Growth Partners Media, BlueTree, Digital Olympus,
Link building ROI is the extra gross profit your target pages earned because of the links, minus the full campaign cost, divided by that cost. The formula takes one line.
A link building report template is a ready-made layout for showing a client which links went live, where they point and what moved. Ours is a free .xlsx file with
Guest post guidelines are the house rules you pin up so contributors know what gets through the door: topics, quality, links, disclosure and how to pitch you. Get them right
Link velocity is just how fast a site picks up (or loses) backlinks, and there’s no safe monthly number Google has ever published. Speed on its own isn’t really what
Anchor text optimization is picking the clickable words in your links so they describe the page honestly. No stuffing. For backlinks, that mostly means exact-match anchors stay rare, and your
A backlink gap analysis finds the sites that link to your competitors but not to you. Done properly, you end up with a short, ranked prospect list. Not a 3,000-row
Unlinked brand mentions are pages that name you but don’t link to you. Turning them into backlinks is simple. Find them. Skip the ones not worth chasing. Then send the
Brand mentions vs backlinks? Short answer: links still win for Google rankings. Mentions win for AI answers. Google counts a link as a link and treats your name in a
