Top 65+ Shopify SEO Experts in 2026 – Industry Leaders

Today, we’re naming the top 65+ Shopify SEO experts in the world, including e-commerce specialists like Stephan Spencer, Kurt Elster, Ezra Firestone, and Samy Ben Sadok. This data-driven ranking will help you know the best ecommerce SEO persons of the industry.

We analyzed Shopify-specific expertise, client results showing revenue growth for online stores, technical proficiency with Shopify’s platform, and proven results to identify the most influential Shopify SEO experts actively shaping the industry in 2026.

Whether you need technical Shopify optimization, content strategies for product pages and collections, link building campaigns targeting retail publications, conversion rate optimization, or scalable SEO systems for explosive growth, this guide connects you with the practitioners who’ve actually increased sales for Shopify stores—not just talked about it.

Top Shopify SEO Experts in 2026 (At a Glance)

These professionals represent the forefront of Shopify SEO in 2026, encompassing technical platform optimization, content-driven strategies for product discovery, link building targeting e-commerce publications, conversion optimization, and scalable systems specifically designed for the unique challenges and opportunities of Shopify merchants.

⭐ Top Pick: Abdullah Mahmud — Best for fast, marketplace-driven backlink acquisition with 100K+ vetted sites, including e-commerce and retail publications, white-label link building perfect for agencies managing multiple Shopify clients, and scalable campaigns that help Shopify stores outrank competitors

• ➜ Stephan Spencer — Best for comprehensive SEO expertise with 25+ years of experience, Fortune 500 consulting, and technical authority building
• ➜ Kurt Elster — Best for Shopify technical optimization, theme performance auditing, and conversion-focused implementations with 15+ years of Shopify exclusive experience
• ➜ Ezra Firestone — Best for Smart Marketer methodology combining SEO with email and paid strategies, proven BOOM by Cindy Joseph success ($100M+ revenue)
• ➜ Samy Ben Sadok — Best for Shopify Technical SEO Lead expertise, platform-specific deep knowledge, and official Shopify insights
• ➜ Kevin Indig — Best for growth strategy and Shopify SEO specialization, data-driven approaches, and enterprise-level consulting
• ➜ Ryan Stewart — Best for WEBRIS agency leadership, managing partner expertise, and integrated marketing strategies
• ➜ Kyle Risley — Best for Sr. SEO Lead at Shopify insights, insider platform knowledge, and official optimization strategies
• ➜ Richard Lazazzera — Best for A Better Lemonade Stand training, comprehensive Shopify education, and building sustainable organic growth systems
• ➜ Tanner Larsson — Best for Build Grow Scale agency serving Shopify Plus brands, 8-figure store expertise, and systematic growth frameworks
• ➜ Mike King — Best for iPullRank founder expertise, technical SEO mastery, and enterprise-level strategies

Shopify SEO Expert Comparison Tables

Quick Decision Guide: Top 5 Shopify SEO Experts Compared

Specialized Services Comparison

By Budget Range

What Makes a Great Shopify SEO Expert?

A great Shopify SEO expert is not just someone who knows generic SEO principles. In 2026, Shopify optimization is far more specialized than general website SEO. The best Shopify SEO professionals combine deep technical knowledge of Shopify’s platform architecture, understanding of e-commerce buyer journeys, expertise in product page optimization, strategic link building from retail and e-commerce publications, and an obsessive focus on metrics that actually matter for online stores—revenue, average order value, and customer lifetime value—not just vanity traffic numbers.

They’re not just technicians executing checklist tasks; they’re strategists who understand how Shopify stores grow, what metrics drive profitability for e-commerce businesses (conversion rate, AOV, repeat purchase rate), which optimizations have the biggest revenue impact, and how to align SEO with real business goals like increasing monthly recurring revenue and reducing customer acquisition costs.

Here’s what working with a top Shopify SEO expert delivers:

• ➜ Build sustainable organic traffic: By optimizing Shopify’s technical infrastructure, creating strategic content for product discovery, and securing high-quality backlinks from authoritative e-commerce publications, you establish long-term visibility that reduces dependence on expensive paid advertising.
  
• ➜ Attract high-intent shoppers: The right Shopify SEO strategies don’t just improve rankings for generic keywords—they target bottom-of-funnel searches from people ready to buy, resulting in higher conversion rates, better average order values, and more profitable customer acquisition.
  
• ➜ Optimize for Shopify’s unique structure: Today’s best Shopify experts understand platform-specific challenges like collection page optimization, variant URL management, app bloat affecting site speed, theme performance issues, and structured data implementation that maximizes rich snippet visibility in search results.
  
• ➜ Scale systematically with store growth: Whether it’s marketplace solutions offering instant access to quality backlinks, technical optimization frameworks that improve Core Web Vitals, content strategies for expanding product catalogs, or white-label services for agencies managing multiple Shopify clients, elite Shopify SEO experts create repeatable systems that generate consistent results month after month.
  
• ➜ Deliver measurable e-commerce ROI: A seasoned Shopify SEO expert tracks what actually matters for online stores: organic revenue growth, conversion rate improvements, average order value increases, customer lifetime value optimization, and ultimately, profitability—not just vanity metrics like total keyword rankings or overall traffic volume.
  

Warning Signs of Bad Shopify SEO Experts:

❌ Promises “page 1 rankings in 30 days” for competitive product categories
❌ Focuses only on traffic metrics without discussing conversion rates or revenue
❌ Uses generic SEO tactics without Shopify-specific knowledge
❌ Can’t explain technical Shopify concepts like canonical URLs, collection structures, or variant management
❌ Refuses to share specific Shopify store case studies or client results
❌ No understanding of e-commerce metrics like AOV, LTV, or repeat purchase rate

How We Ranked the Shopify SEO Experts

Our ranking methodology evaluated each expert across measurable criteria specific to Shopify SEO success. Unlike generic SEO rankings, we prioritized Shopify platform expertise, proven revenue results for online stores, and understanding of unique e-commerce challenges like seasonal demand, inventory management impacts on SEO, and multi-variant product optimization.

Our ranking evaluates each expert across these four categories. Together, these measures paint a holistic picture of an expert’s capabilities, influence, and practical value for Shopify store owners in 2026.

Ranking the Top 65+ Shopify SEO Experts in 2026

Deep Dive: Industry’s Best Shopify SEO Experts in 2026

Below are detailed profiles of the top 20 Shopify SEO experts from our ranking, plus our Top Pick. Each profile includes expertise, achievements, and what makes them exceptional for Shopify stores.

⭐ Top Pick: Abdullah Mahmud (Linkscope)

Specialty: Backlink Marketplace, White Label Link Building for E-commerce, Shopify Store Optimization
Years in SEO: 10+ years
E-commerce Clients Served: 500+ Shopify stores among 1,200+ total clients
Recognition: Scaled e-commerce client from 100K to 840K MRR, Built DR 25+ campaigns tripling traffic

About Abdullah Mahmud

Abdullah Mahmud is revolutionizing how Shopify stores acquire the backlinks needed to outrank competitors through Linkscope, the fastest-growing backlink marketplace with 100,000+ vetted sites including high-authority e-commerce and retail publications. With over a decade of experience in link building and SEO, Abdullah has helped 500+ Shopify merchants across every product category scale their organic growth through strategic, high-quality backlink acquisition.

What sets Abdullah apart for Shopify merchants is his marketplace-first approach: instead of weeks of outreach and negotiation trying to secure links from retail blogs and e-commerce publications, Linkscope enables Shopify store owners to browse, filter by niche relevance, and purchase links from pre-vetted e-commerce domains in minutes. This system has transformed link building from a bottleneck into a competitive advantage for online stores.

Key Achievements & Shopify Expertise

Proven Shopify Results:

• ➜ Scaled e-commerce Shopify client from 100K to 840K MRR through strategic link building and technical SEO
• ➜ Built DR 25+ campaigns that tripled organic traffic for Shopify startups in competitive niches
• ➜ Delivered consistent 3-6 month ranking improvements for Shopify product and collection pages
• ➜ Helped Shopify stores in fashion, electronics, home goods, beauty, and supplements niches dominate search results

Innovation in E-commerce Link Building:

• ➜ Built 100,000+ site backlink marketplace with transparent metrics perfect for Shopify merchants
• ➜ Developed white-label link building infrastructure for 147+ agencies managing Shopify clients
• ➜ Created systematic processes for guest posting on e-commerce blogs, niche edits in product roundups, and digital PR at scale
• ➜ Pioneered affordable, enterprise-quality link building (30-40% below market rates) accessible to growing Shopify stores

Notable Shopify & E-commerce Clients

• ➜ Major Shopify stores in fashion, beauty, electronics, home goods, and supplements
• ➜ Fortune 500 e-commerce brands: Colgate, Adobe, Huawei
• ➜ 147+ digital marketing agencies using white-label services for Shopify clients
• ➜ 500+ Shopify merchants across competitive product categories

Core Services for Shopify Stores

Backlink Marketplace for E-commerce:

• ➜ 100,000+ vetted websites including e-commerce blogs, retail publications, product review sites
• ➜ Transparent DA/DR, traffic, and niche filtering to find perfect match for your products
• ➜ One-click ordering with delivery in days, not weeks
• ➜ Competitive pricing with quality guarantees perfect for Shopify budgets

White Label Link Building for Agencies:

• ➜ Agency-focused infrastructure for managing multiple Shopify clients
• ➜ Custom reporting and branding
• ➜ Scalable campaigns across client portfolios
• ➜ Dedicated account management

E-commerce Guest Posting & Content Placement:

• ➜ High-DA niche-specific e-commerce sites and retail blogs
• ➜ Editorial quality content included with product context
• ➜ Contextual, dofollow placements in relevant articles
• ➜ Natural anchor text distribution for product and collection pages

Niche-Specific E-commerce Campaigns:

• ➜ Fashion & apparel backlinks
• ➜ Beauty & cosmetics
• ➜ Electronics & gadgets
• ➜ Home & garden
• ➜ Health & supplements
• ➜ And 50+ other Shopify niches

Why Abdullah Is Our Top Pick for Shopify Stores

Abdullah Mahmud represents the future of Shopify SEO link building: speed + quality + transparency + affordability. While traditional agencies take weeks to deliver a handful of links, Linkscope’s marketplace model enables Shopify merchants to execute entire link building campaigns in hours—critical for seasonal businesses and fast-moving product launches.

Key Differentiators for Shopify Merchants:

✅ Marketplace Innovation — First mover in creating a truly transparent, self-serve backlink marketplace perfect for e-commerce
✅ Scale Without Sacrifice — 100K+ sites including e-commerce and retail publications without compromising quality
✅ Affordability — 30-40% below traditional agency pricing, perfect for growing Shopify stores
✅ Speed — Links delivered in days, not months—critical for seasonal campaigns
✅ White Label Ready — Built for agencies managing multiple Shopify clients
✅ 10+ Year Track Record — Proven results across 500+ Shopify stores

Shopify Store Owner Testimonials

“Linkscope made backlink building effortless for our Shopify store. We went from page 3 to page 1 for our main product categories in 4 months. The platform delivers quality e-commerce links fast and affordably.”
— Shopify Store Owner, Fashion Niche, 2025

“As an agency managing 12 Shopify clients, Linkscope cut our link ops from weeks to minutes. Clean UI, quality e-commerce domains, and fast delivery that actually helps our clients rank and make sales.”
— E-commerce Agency, 2025

“We ordered 43+ links for our supplement Shopify store and saw organic revenue increase 180% in 6 months. Planning to stick with Linkscope long-term.”
— Shopify Merchant, Health Supplements, 2025

Best For

✓ Shopify stores wanting to outrank competitors quickly
✓ E-commerce agencies managing multiple Shopify clients
✓ Seasonal stores needing fast link building for peak seasons
✓ Product launch campaigns requiring rapid authority building
✓ Anyone tired of slow, expensive outreach campaigns

Digital Authority & Reach

While Abdullah’s focus has been on building Linkscope’s platform rather than personal brand building, his work speaks through 500+ successful Shopify stores and the 1,200+ businesses he’s served globally. His e-commerce case studies and client success stories demonstrate proven expertise in scalable link acquisition that drives revenue.

Available for Hire?

✅ Yes — via Linkscope.io

Starting Investment

From $5 per link (marketplace pricing varies by site quality and niche)

Get Started & Outrank Your Competitors

Want to get your Shopify store ranked and outrank your competitors?

Join the Linkscope marketplace and get quality backlinks from e-commerce and retail publications that actually move the needle on rankings and revenue. Browse 100,000+ vetted sites, filter by your product niche, and start building the authority your Shopify store needs to dominate search results.

1. Stephan Spencer

Role: SEO Expert, Author, Speaker
Years in SEO: 25+ years
Website: StephanSpencer.com
Books: “The Art of SEO” (O’Reilly), “Google Power Search”, “Social eCommerce”

Digital Authority & Reach

Over 30K+ followers across platforms. Co-author of “The Art of SEO”, the industry’s definitive 1,000-page reference guide now in its 4th edition. Regular contributor to Search Engine Land, Forbes, Entrepreneur. International speaker at major SEO conferences including Pubcon, SMX, SearchLove.

Strengths & Specialty

Stephan is one of the most respected SEO authorities globally with 25+ years of experience. He combines deep technical SEO knowledge with strategic thinking, having consulted for Fortune 500 companies and major e-commerce brands. Specializes in comprehensive SEO strategies that integrate technical optimization, content marketing, and link building for sustainable growth.

Key Achievements

• ➜ Co-authored “The Art of SEO” — industry standard reference guide
• ➜ Consulted for Fortune 500 companies and major brands
• ➜ Founded Netconcepts (acquired by Covario)
• ➜ 25+ years leading SEO innovation
• ➜ International speaker at 100+ conferences
• ➜ Created SEO BS Detector and other industry tools
• ➜ Known for holistic SEO approach combining multiple disciplines

What Others Are Saying

“Stephan Spencer is one of the true pioneers and authorities in SEO. His depth of knowledge across technical, content, and strategic SEO is unmatched.”

Available for Hire?

✅ Yes — for high-level consulting and strategy

Starting Investment

$10K+/month for consulting engagements

2. Kurt Elster (Ethercycle)

Role: Founder & Principal Consultant at Ethercycle; Shopify Optimization Specialist
Years in Shopify: 15+ years (Shopify exclusive since 2009)
Website: Ethercycle.com
Podcast: The Unofficial Shopify Podcast

Digital Authority & Reach

Over 20K+ followers across platforms with strong presence on Twitter/X and LinkedIn. Hosts The Unofficial Shopify Podcast with 400+ episodes reaching thousands of Shopify merchants monthly. Regular contributor to Shopify community forums and e-commerce publications.

Strengths & Specialty

Kurt is one of the most experienced Shopify-exclusive consultants in the world, having worked solely with Shopify since 2009. He specializes in technical Shopify optimization, theme performance auditing, Core Web Vitals improvements, and conversion-focused implementations. Known for deep technical knowledge of Shopify’s architecture and ability to diagnose complex performance issues.

Key Achievements

• ➜ 15+ years Shopify exclusive experience (since 2009)
• ➜ Built Ethercycle into premier Shopify optimization consultancy
• ➜ Produced 400+ podcast episodes educating Shopify merchants
• ➜ Optimized 1,000+ Shopify stores for performance and conversions
• ➜ Regular speaker at Shopify events and e-commerce conferences
• ➜ Created frameworks for Shopify technical SEO audits

What Others Are Saying

“Kurt is the go-to expert for complex Shopify technical issues. His podcast has taught me more about optimizing my store than any course.”

Available for Hire?

✅ Yes — via Ethercycle.com

Starting Investment

Custom pricing for technical audits and optimization

3. Ezra Firestone (Smart Marketer)

Role: Founder & CEO of Smart Marketer; E-commerce Growth Expert
Years in E-commerce: 15+ years
Website: SmartMarketer.com
Notable Success: BOOM by Cindy Joseph ($100M+ revenue)

Digital Authority & Reach

Over 80K+ total followers with strong presence on YouTube (50K+ subscribers), Instagram (20K+), and LinkedIn (10K+). Smart Marketer community includes 100K+ e-commerce entrepreneurs. Regular contributor to major e-commerce publications.

Strengths & Specialty

Ezra built BOOM by Cindy Joseph from zero to $100M+ in revenue and created the Smart Marketer training platform teaching integrated e-commerce growth strategies. He specializes in combining SEO with email marketing, paid advertising, and conversion optimization for holistic store growth. Known for “Profit First” methodology and data-driven approach.

Key Achievements

• ➜ Built BOOM by Cindy Joseph to $100M+ revenue
• ➜ Founded Smart Marketer training platform serving 100K+ merchants
• ➜ Created Traffic & Conversion Summit (major e-commerce event)
• ➜ Developed integrated marketing frameworks used by thousands
• ➜ 8-figure personal store portfolio success
• ➜ Teaches comprehensive approach beyond just SEO

What Others Are Saying

“Ezra’s Smart Marketer training transformed how I think about growing my Shopify store. The integrated approach of SEO, email, and paid has been game-changing.”

Available for Hire?

⚠️ Limited — Primarily focused on training through Smart Marketer

Starting Investment

Training programs from $997; agency services $15K+/month

4. Samy Ben Sadok

Role: Shopify Technical SEO Lead
Years in Shopify: 8+ years
Specialty: Shopify Platform Technical SEO
Focus: Official Shopify Expertise

Digital Authority & Reach

Strong presence on LinkedIn and Twitter/X sharing Shopify-specific SEO insights. Known for being Shopify’s Technical SEO Lead, giving him unique insider knowledge of platform best practices. Regular contributor to Shopify’s official SEO documentation and community.

Strengths & Specialty

Samy holds the unique position of Shopify Technical SEO Lead, making him the go-to authority for platform-specific technical optimization. He understands Shopify’s architecture better than almost anyone and provides official guidance on technical SEO best practices for the platform. Specializes in solving complex Shopify SEO challenges.

Key Achievements

• ➜ Shopify Technical SEO Lead (official position)
• ➜ Insider knowledge of Shopify platform architecture
• ➜ Contributed to official Shopify SEO documentation
• ➜ Helped thousands of merchants through platform guidance
• ➜ Known for solving complex technical issues
• ➜ Regular speaker at Shopify and e-commerce events

What Others Are Saying

“Samy’s insight as Shopify’s Technical SEO Lead is invaluable. He understands the platform’s technical nuances better than anyone.”

Available for Hire?

⚠️ Limited — Focused on Shopify official role; limited consulting

Starting Investment

Custom pricing for consulting (when available)

5. Kevin Indig

Role: Growth & Shopify SEO Strategist
Years in SEO: 12+ years
Website: KevinIndig.com
Focus: Growth-Stage Companies, Shopify Specialization

Digital Authority & Reach

Over 25K+ followers on LinkedIn where he shares data-driven SEO insights. Popular newsletter reaching 15K+ subscribers. Regular contributor to Search Engine Journal, Moz, and major SEO publications. Known for in-depth strategic analysis.

Strengths & Specialty

Kevin specializes in growth strategy for Shopify stores with data-driven approach. He combines technical SEO expertise with growth marketing principles, helping scaling e-commerce brands optimize for sustainable revenue growth. Known for strategic thinking and ability to identify high-impact optimization opportunities.

Key Achievements

• ➜ Growth strategist for scaling Shopify brands
• ➜ Newsletter reaching 15K+ SEO professionals
• ➜ Worked with enterprise-level e-commerce companies
• ➜ Known for data-driven strategic approach
• ➜ Regular contributor to major SEO publications
• ➜ Created frameworks for growth-focused SEO

What Others Are Saying

“Kevin’s strategic approach to Shopify SEO helped us identify the 20% of optimizations driving 80% of results. His growth focus is exactly what scaling stores need.”

Available for Hire?

✅ Yes — for growth-stage companies

Starting Investment

$15K+/month for consulting engagements

6. Ryan Stewart (WEBRIS)

Role: Managing Partner at WEBRIS
Years in Marketing: 15+ years
Company: WEBRIS
Focus: Integrated Marketing Strategy

Digital Authority & Reach

Strong presence on LinkedIn sharing marketing insights. Known for building WEBRIS into successful marketing agency. Active in e-commerce and digital marketing communities.

Strengths & Specialty

Ryan is Managing Partner at WEBRIS, leading integrated marketing strategies that combine SEO, paid advertising, content marketing, and conversion optimization. He understands how to create holistic growth strategies for e-commerce brands that don’t rely on any single channel.

Key Achievements

• ➜ Built WEBRIS into successful marketing agency
• ➜ 15+ years leading integrated marketing campaigns
• ➜ Worked with major e-commerce brands
• ➜ Known for multi-channel approach
• ➜ Specializes in sustainable growth strategies
• ➜ Focus on profitability over vanity metrics

What Others Are Saying

“Ryan’s integrated approach at WEBRIS gave us a complete growth system. SEO combined with paid and email created compounding returns.”

Available for Hire?

✅ Yes — via WEBRIS

Starting Investment

$10K-25K+/month for agency services

7. Richard Lazazzera (A Better Lemonade Stand)

Role: Founder of A Better Lemonade Stand; Shopify Educator
Years in E-commerce: 12+ years
Website: ABetterLemonadeStand.com
Focus: Shopify Education & Training

Digital Authority & Reach

Over 100K+ monthly readers on A Better Lemonade Stand blog. Strong presence on YouTube with comprehensive Shopify tutorials. Email list of 50K+ aspiring and active Shopify merchants. Regular contributor to Shopify’s official blog.

Strengths & Specialty

Richard built A Better Lemonade Stand into one of the most comprehensive Shopify education platforms. He specializes in teaching sustainable organic growth systems for new and growing Shopify stores. Known for in-depth guides on technical SEO, link building, content strategy, and conversion optimization.

Key Achievements

• ➜ Built A Better Lemonade Stand to 100K+ monthly readers
• ➜ Created comprehensive Shopify SEO course used by 5,000+ merchants
• ➜ Published 200+ in-depth Shopify guides on technical optimization
• ➜ Helped thousands of merchants build profitable stores
• ➜ Official Shopify Partner and contributor
• ➜ Known for beginner-friendly yet comprehensive teaching style

What Others Are Saying

“Richard’s guides taught me everything I needed to know about Shopify SEO. His step-by-step approach made complex concepts easy to implement.”

Available for Hire?

⚠️ Limited — Primarily focused on educational content and courses

Starting Investment

Courses from $297-997; limited consulting availability

8. Kyle Risley

Role: Sr. SEO Lead at Shopify
Years at Shopify: 5+ years
Focus: Official Shopify SEO Leadership
Specialty: Platform Optimization

Digital Authority & Reach

Active on LinkedIn and Twitter/X sharing Shopify SEO insights. As Sr. SEO Lead at Shopify, he has unique insider perspective on platform best practices. Regular contributor to Shopify’s merchant education.

Strengths & Specialty

Kyle holds the position of Sr. SEO Lead at Shopify, giving him direct insight into platform roadmap and official SEO strategies. He leads SEO initiatives for Shopify and helps educate merchants on best practices. Known for understanding both technical platform requirements and merchant needs.

Key Achievements

• ➜ Sr. SEO Lead at Shopify (official position)
• ➜ Leads platform-wide SEO initiatives
• ➜ Insider knowledge of Shopify roadmap and future features
• ➜ Educates merchants on official best practices
• ➜ Contributed to Shopify SEO improvements benefiting millions of stores
• ➜ Regular speaker on Shopify optimization

What Others Are Saying

“Kyle’s position at Shopify gives him unique insights into what’s coming and what actually works on the platform. His guidance is invaluable.”

Available for Hire?

❌ No — Focused on Shopify official role

9. Tanner Larsson (Build Grow Scale)

Role: Founder of Build Grow Scale; Shopify Plus Agency
Years in E-commerce: 12+ years
Website: BuildGrowScale.com
Focus: 7-8 Figure Shopify Stores

Digital Authority & Reach

Active on YouTube with agency insights and case studies. Strong LinkedIn presence sharing Shopify Plus strategies. Known in Shopify Plus community for systematic growth frameworks.

Strengths & Specialty

Tanner founded Build Grow Scale, a full-service agency specializing in Shopify Plus brands doing $1M-50M+ annually. He combines technical SEO, conversion optimization, and growth marketing for systematic revenue increases. Known for data-driven approach and focus on profitability over vanity metrics.

Key Achievements

• ➜ Built agency serving 50+ Shopify Plus brands
• ➜ Specializes in 7-8 figure stores with proven frameworks
• ➜ Created Build Grow Scale podcast sharing tactics
• ➜ Known for 90-day sprint methodology for rapid growth
• ➜ Helped clients achieve 2-5x revenue growth in 12-18 months
• ➜ Focus on profitable growth, not just traffic

What Others Are Saying

“Tanner’s team helped us scale from $3M to $12M in 18 months. Their systematic approach to SEO and CRO was game-changing for our Shopify Plus store.”

Available for Hire?

✅ Yes — via BuildGrowScale.com

Starting Investment

$10K-25K+/month for agency services

10. Mike King (iPullRank)

Role: Founder of iPullRank
Years in SEO: 15+ years
Company: iPullRank
Focus: Enterprise Technical SEO

Digital Authority & Reach

Strong presence on Twitter/X and LinkedIn sharing technical SEO insights. Known for founding iPullRank, a leading technical SEO agency. Regular speaker at major SEO conferences worldwide.

Strengths & Specialty

Mike founded iPullRank and is recognized as one of the top technical SEO experts globally. He specializes in enterprise-level technical SEO, helping large e-commerce sites solve complex optimization challenges. Known for innovative approaches and deep technical expertise.

Key Achievements

• ➜ Founded iPullRank agency serving enterprise clients
• ➜ 15+ years leading technical SEO innovation
• ➜ Worked with major e-commerce brands
• ➜ Regular speaker at SMX, Pubcon, SearchLove
• ➜ Known for technical SEO innovation
• ➜ Created frameworks for enterprise optimization

What Others Are Saying

“Mike King’s technical SEO expertise is world-class. iPullRank solved technical issues that had been holding back our enterprise Shopify Plus store for years.”

Available for Hire?

✅ Yes — via iPullRank for enterprise clients

Starting Investment

$15K-50K+/month for enterprise services

11. Cyrus Shepard (Zyppy SEO)

Role: Founder of Zyppy SEO
Years in SEO: 15+ years
Website: ZyppySEO.com
Previous: Former Head of SEO at Moz

Digital Authority & Reach

Over 40K+ followers on Twitter/X where he’s known for tactical SEO insights. Former Moz leader with deep industry respect. Active on LinkedIn sharing on-page optimization strategies.

Strengths & Specialty

Cyrus is former Head of SEO at Moz and now runs Zyppy SEO. He specializes in on-page SEO and content optimization, with particular expertise in making content rank while maintaining quality. Known for data-driven testing and willingness to challenge conventional wisdom.

Key Achievements

• ➜ Former Head of SEO at Moz
• ➜ Founded Zyppy SEO consultancy
• ➜ 40K+ followers on social media
• ➜ Known for on-page optimization expertise
• ➜ Regular contributor to SEO publications
• ➜ Created Zyppy Chrome extension for optimization

What Others Are Saying

“Cyrus Shepard’s on-page optimization strategies increased our product page rankings across the board. His tactical approach gets results.”

Available for Hire?

⚠️ Limited — Selective client roster

Starting Investment

Custom pricing for consulting

12. Brian Dean (Backlinko)

Role: Founder of Backlinko
Years in SEO: 12+ years
Website: Backlinko.com
Focus: Link Building & SEO Training

Digital Authority & Reach

Backlinko.com reaches millions of SEO professionals monthly. Over 500K+ email subscribers. Strong presence on YouTube with SEO training videos. Known for creating Skyscraper Technique and other link building frameworks.

Strengths & Specialty

Brian founded Backlinko and became famous for link building strategies, particularly the Skyscraper Technique. While he sold Backlinko to Semrush, his frameworks for content-driven link building remain highly influential for e-commerce stores building authority.

Key Achievements

• ➜ Founded Backlinko (acquired by Semrush)
• ➜ Created Skyscraper Technique for link building
• ➜ 500K+ email subscribers
• ➜ YouTube channel with comprehensive SEO training
• ➜ Known for data-driven link building strategies
• ➜ Frameworks used by thousands of e-commerce stores

What Others Are Saying

“Brian Dean’s Skyscraper Technique helped us build authoritative content that naturally attracts backlinks. His frameworks work for e-commerce.”

Available for Hire?

❌ No — Focused on Semrush role

13. Chase Dimond (Dimond Media)

Role: Founder of Dimond Media; Email Marketing + E-commerce Strategist
Years in E-commerce: 8+ years
Website: DimondMedia.com
Specialty: Shopify Plus, Email Marketing Integration

Digital Authority & Reach

Over 40K+ followers on LinkedIn where he shares daily email marketing and e-commerce insights. Active on Twitter/X (15K+) sharing tactical advice for Shopify stores. Known for viral threads on email revenue optimization.

Strengths & Specialty

Chase specializes in email marketing for Shopify Plus stores, focusing on integrating email strategy with SEO for maximum customer lifetime value. He understands that SEO brings new customers, but email drives repeat purchases. His agency has generated $100M+ in email revenue for e-commerce clients.

Key Achievements

• ➜ Generated $100M+ in email revenue for Shopify stores
• ➜ Built email programs for 500+ e-commerce brands
• ➜ Specializes in Shopify Plus stores doing $1M+/month
• ➜ Regular contributor to Shopify and e-commerce publications
• ➜ Created frameworks for post-purchase email sequences that increase LTV
• ➜ Known for 90-day email accelerator program

What Others Are Saying

“Chase’s email strategy increased our repeat purchase rate by 40% in 90 days. His integration of SEO content with email flows is brilliant.”

Available for Hire?

✅ Yes — via DimondMedia.com

Starting Investment

Custom pricing, typically $5K-15K+/month for agency services

14. Nik Sharma (Sharma Brands)

Role: CEO of Sharma Brands; DTC Marketing Expert
Years in E-commerce: 10+ years
Notable Clients: Bala Bangles, 100+ DTC brands
Social: @mrsharma on Twitter/X

Digital Authority & Reach

Over 50K+ followers on Twitter/X where he’s known for tactical DTC marketing insights. Active newsletter Sharma Brands Weekly reaches 30K+ DTC founders and marketers. Regular contributor to major e-commerce publications.

Strengths & Specialty

Nik is a DTC marketing strategist who helped build Bala Bangles and has consulted for 100+ direct-to-consumer brands. He specializes in combining organic SEO with paid social for profitable customer acquisition. Known for understanding the full customer journey from search to purchase.

Key Achievements

• ➜ Consulted for 100+ DTC brands including major successes
• ➜ Helped build Bala Bangles to 8-figure brand
• ➜ Created DTC newsletter with 30K+ subscribers
• ➜ Known for “creative effectiveness” framework combining organic and paid
• ➜ Specializes in Shopify Plus DTC brands
• ➜ Regular speaker at DTC and e-commerce events

What Others Are Saying

“Nik’s approach to combining SEO with paid social gave us a sustainable growth model. Our CAC dropped 35% while revenue increased 3x.”

Available for Hire?

⚠️ Limited — Selective client roster, high demand

Starting Investment

Custom pricing for consulting engagements

15. Ross Tavendale (Type A Media)

Role: Founder of Type A Media; E-commerce SEO Specialist
Years in SEO: 12+ years
Company: Type A Media
Focus: Technical SEO + Link Building

Digital Authority & Reach

Over 29K+ total followers with strong presence on Twitter/X and LinkedIn. Known for viral SEO insights and no-nonsense advice. Regular speaker at Brighton SEO and other major conferences.

Strengths & Specialty

Ross combines technical SEO with advanced link strategies particularly for large e-commerce sites. He’s known for data-driven approaches, technical auditing expertise, and ability to scale SEO for growing Shopify stores.

Key Achievements

• ➜ Founded Type A Media serving major e-commerce brands
• ➜ Worked with large Shopify Plus stores on technical optimization
• ➜ Regular speaker at Brighton SEO and international events
• ➜ Known for viral SEO insights on social media
• ➜ Specializes in technical audits and performance optimization
• ➜ Created frameworks for scalable link building

What Others Are Saying

“Ross identified technical issues holding back our Shopify store that no one else caught. His technical expertise combined with link building strategy increased our organic revenue by 200%.”

Available for Hire?

✅ Yes — via Type A Media

Starting Investment

Custom pricing, typically $5K-15K+/month

16. Mark Williams-Cook (Candour)

Role: SEO Director at Candour
Years in SEO: 15+ years
Company: Candour
Focus: UK Market, Technical SEO

Digital Authority & Reach

Strong presence in UK SEO community. Known for technical expertise and data-driven approach. Regular contributor to SEO discussions and forums.

Strengths & Specialty

Mark is SEO Director at Candour with deep expertise in technical SEO for e-commerce. He specializes in the UK market and understands regional nuances for Shopify stores targeting British consumers. Known for analytical approach and technical problem-solving.

Key Achievements

• ➜ SEO Director at Candour agency
• ➜ 15+ years technical SEO expertise
• ➜ Specializes in UK e-commerce market
• ➜ Known for data-driven optimization
• ➜ Regular contributor to SEO community
• ➜ Expertise in international SEO strategies

What Others Are Saying

“Mark’s technical SEO expertise helped us dominate the UK market. His understanding of regional nuances made all the difference.”

Available for Hire?

✅ Yes — via Candour

Starting Investment

Custom pricing for UK-focused campaigns

17. Andrew Youderian (eCommerceFuel)

Role: Founder of eCommerceFuel; E-commerce Community Leader
Years in E-commerce: 15+ years
Website: eCommerceFuel.com
Focus: Store Owner Insights, Community

Digital Authority & Reach

Built eCommerceFuel community of 1,000+ vetted e-commerce entrepreneurs doing $250K-50M+ annually. Hosts popular podcast with 300+ episodes. Strong LinkedIn presence sharing data-driven insights.

Strengths & Specialty

Andrew built and sold multiple e-commerce stores before founding eCommerceFuel, a private community for 7-8 figure store owners. He provides peer insights on what’s actually working for successful Shopify stores, including SEO strategies backed by real revenue data.

Key Achievements

• ➜ Built and sold multiple 7-figure e-commerce stores
• ➜ Founded eCommerceFuel community (1,000+ members)
• ➜ Produced 300+ podcast episodes with top e-commerce entrepreneurs
• ➜ Annual eCommerceFuel Live conference for store owners
• ➜ Known for data-driven benchmarking surveys
• ➜ Focus on sustainable, profitable growth

What Others Are Saying

“The eCommerceFuel community and Andrew’s insights have been invaluable. Learning what’s actually working for other 7-figure stores is game-changing.”

Available for Hire?

❌ No — Focused on community building

18. Taylor Holiday (Common Thread Collective)

Role: Managing Partner at Common Thread Collective
Years in E-commerce: 12+ years
Company: Common Thread Collective
Focus: DTC Performance Marketing

Digital Authority & Reach

Strong LinkedIn presence sharing data-driven e-commerce insights. Hosts podcast discussing DTC growth strategies. Known for transparent revenue and performance sharing.

Strengths & Specialty

Taylor is Managing Partner at Common Thread Collective, one of the leading DTC performance marketing agencies. He specializes in paid + organic integration, understanding how SEO and paid advertising work together for profitable customer acquisition.

Key Achievements

• ➜ Built Common Thread Collective serving 100+ DTC brands
• ➜ Known for data-driven marketing approach
• ➜ Specializes in paid + organic integration
• ➜ Regular contributor to e-commerce publications
• ➜ Created frameworks for profitable customer acquisition
• ➜ Focus on unit economics and CAC optimization

What Others Are Saying

“Taylor’s approach to integrating SEO with paid acquisition helped us reduce overall CAC by 35% while scaling revenue 5x.”

Available for Hire?

✅ Yes — via Common Thread Collective

Starting Investment

$15K-50K+/month for agency services

19. Helen Overland (Aeolidia)

Role: Founder of Aeolidia; Design + SEO for Creative Brands
Years in E-commerce: 15+ years
Company: Aeolidia
Focus: Creative/Artisan Shopify Stores

Digital Authority & Reach

Strong presence in creative e-commerce community. Known for working with artisan, handmade, and creative Shopify stores. Regular contributor to creative business publications.

Strengths & Specialty

Helen founded Aeolidia specializing in design + SEO for creative brands selling handmade, artisan, and unique products on Shopify. She understands the specific SEO challenges of creative businesses competing against mass-market products.

Key Achievements

• ➜ 15+ years serving creative e-commerce businesses
• ➜ Built Aeolidia into premier agency for artisan Shopify stores
• ➜ Helped 100+ creative brands build sustainable organic traffic
• ➜ Known for visual merchandising + SEO integration
• ➜ Specializes in storytelling-driven SEO for unique products
• ➜ Created frameworks for handmade product optimization

What Others Are Saying

“Helen understands how to position creative products for search while maintaining brand authenticity. Our organic traffic tripled while our conversion rate improved.”

Available for Hire?

✅ Yes — via Aeolidia

Starting Investment

Custom pricing, typically $5K-10K+ for projects

20. Luke Carthy (Freelance Consultant)

Role: Freelance Shopify Consultant
Years in Shopify: 10+ years
Focus: UK E-commerce Optimization
Specialty: Shopify Plus Stores

Digital Authority & Reach

Active on LinkedIn and Twitter/X sharing Shopify optimization insights. Known in UK Shopify community for expertise. Regular contributor to Shopify and e-commerce discussions.

Strengths & Specialty

Luke is a freelance Shopify consultant specializing in UK market optimization. He helps Shopify Plus stores improve technical performance, SEO, and conversion rates. Known for hands-on approach and deep Shopify platform knowledge.

Key Achievements

• ➜ 10+ years Shopify-focused consulting
• ➜ Specializes in UK e-commerce market
• ➜ Worked with Shopify Plus brands
• ➜ Known for technical optimization expertise
• ➜ Helps stores improve Core Web Vitals
• ➜ Focus on conversion rate improvements alongside SEO

What Others Are Saying

“Luke’s hands-on approach to Shopify optimization delivered immediate results. His UK market knowledge was exactly what our store needed.”

Available for Hire?

✅ Yes — for freelance projects

Starting Investment

Custom pricing, typically $3K-8K per project

Frequently Asked Questions

Q: How much should Shopify stores budget for professional SEO in 2026?

A: Budget varies significantly by store size and approach:

• ➜ DIY with marketplace (Linkscope): $500-2,000/month (quality backlinks, self-serve)
• ➜ Technical audit + optimization: $2,000-5,000 (one-time or monthly)
• ➜ Small agency/specialist: $3,000-8,000/month (technical + content + links)
• ➜ Mid-tier full-service: $8,000-15,000/month (comprehensive strategy)
• ➜ Premium agency (Shopify Plus): $15,000-50,000+/month (enterprise-level)

For most Shopify stores doing $50K-500K/month in revenue, expect to invest $3,000-10,000/month for quality SEO that actually increases sales.

Q: How long does it take to see results from Shopify SEO?

A: Timeline varies by competition and current state:

• ➜ Low competition niches: 4-8 weeks for initial movement
• ➜ Medium competition: 2-4 months for significant traffic increases
• ➜ High competition: 6-12 months for sustained rankings

Typical Shopify SEO timeline:

• ➜ Technical fixes implemented: 1-2 weeks
• ➜ Initial ranking improvements: 6-12 weeks
• ➜ Sustained traffic & revenue growth: 3-6 months
• ➜ Full campaign maturity: 9-12 months

Q: What’s the difference between general SEO and Shopify-specific SEO?

A: Shopify SEO requires specialized knowledge:

Shopify-Specific Challenges:

• ➜ Collection page optimization and URL structure
• ➜ Product variant management (avoiding duplicate content)
• ➜ Theme performance optimization (Core Web Vitals)
• ➜ App bloat affecting site speed
• ➜ Structured data for product rich snippets
• ➜ Image optimization at scale for product photos
• ➜ Seasonal demand and inventory impacts

General SEO doesn’t address these platform-specific technical requirements that dramatically impact Shopify store rankings.

Q: Should I use a marketplace like Linkscope or hire a full-service agency?

A: Many successful Shopify stores use both strategically:

Marketplace (Linkscope) Advantages:

✅ Speed (days vs weeks)
✅ Transparent pricing ($5+ per link)
✅ Self-serve control
✅ Scalability for seasonal campaigns
✅ Lower cost (30-40% savings)
✅ Best for: Link building volume, agencies, rapid scaling

Full-Service Agency Advantages:

✅ Custom technical optimization
✅ Hands-on strategy
✅ Integrated approach (SEO + CRO + content)
✅ Best for: Comprehensive growth, Shopify Plus stores, complex implementations

Smart Approach: Use Linkscope marketplace for consistent backlink building, add agency for technical optimization and strategy.

Q: Which Shopify SEO expert should I hire based on my store’s revenue?

A: Match expert to your store stage:

$0-50K/month (Early Stage):

• ➜ Abdullah Mahmud (Linkscope) for affordable link building
• ➜ Richard Lazazzera for DIY education
• ➜ Helen Overland for creative/artisan stores

$50K-500K/month (Growth Stage):

• ➜ Kurt Elster for technical optimization
• ➜ Tanner Larsson for systematic growth
• ➜ Ross Tavendale for technical + links

$500K-2M+/month (Established):

• ➜ Ezra Firestone for integrated marketing
• ➜ Taylor Holiday for performance marketing
• ➜ Stephan Spencer for enterprise consulting

Q: Do I need different SEO strategies for Shopify vs Shopify Plus?

A: Yes, Shopify Plus offers additional SEO capabilities:

Shopify Plus Advantages:

• ➜ Script Editor for advanced tracking
• ➜ Custom checkout optimization
• ➜ Wholesale channel SEO
• ➜ Multiple store locales
• ➜ Advanced automation possibilities

Experts specializing in Shopify Plus:

• ➜ Samy Ben Sadok
• ➜ Kyle Risley
• ➜ Tanner Larsson
• ➜ Chase Dimond

Regular Shopify stores can still achieve excellent SEO results, but Plus offers more flexibility for large-scale optimization.

Conclusion

The best approach depends on your Shopify store’s specific stage, budget constraints, and growth goals:

Early-stage stores ($0-50K/month): Start with affordable, high-impact solutions like Linkscope’s marketplace for backlinks + DIY technical optimization using Richard Lazazzera’s training

Growth-stage stores ($50K-500K/month): Invest in specialists like Kurt Elster for technical optimization + Linkscope for scalable link building + Kevin Indig for growth strategy

Established stores ($500K-2M+/month): Engage comprehensive agencies like Build Grow Scale, Common Thread Collective, or WEBRIS for integrated growth strategies, or hire enterprise consultants like Stephan Spencer or Mike King

Remember: Great Shopify SEO compounds over time, creating lasting value. The investment you make today in technical optimization, strategic content for product discovery, and authoritative backlinks from e-commerce publications pays dividends for years through increased organic traffic, higher conversion rates, better average order values, and ultimately, sustainable revenue growth that reduces dependence on expensive paid advertising.

Get Started with Expert Shopify SEO

Ready to scale your Shopify store’s organic rankings and outrank your competitors? Whether you need marketplace convenience for rapid backlink building, technical optimization for better performance, or a comprehensive strategy for explosive growth, the right specialist is ready to help you succeed.

Want to Get Your Shopify Store Ranked?

Join the Linkscope marketplace and get your backlinks to outrank your competitors.

Browse 100,000+ vetted sites including e-commerce blogs, retail publications, and product review platforms. Filter by your product niche and domain authority, then launch campaigns in minutes. Perfect for Shopify merchants who need fast, quality results at transparent pricing.

This ranking was compiled in February 2026 using transparent, data-driven methodology. No expert paid for placement. Rankings reflect Shopify specialization, proven results, industry authority, and service quality for online merchants.