HARO (Help A Reporter Out) is a platform that connects journalists looking for expert sources with people who can provide them. When a journalist includes your quote in their article,
Link reclamation is the process of identifying and recovering links that previously pointed to your website but are no longer working or passing full value. Links are lost constantly: pages
A PBN (Private Blog Network) is a group of websites controlled by the same person or organisation, built primarily to create backlinks pointing to a target site they want to
Web 2.0 link building is the practice of publishing content on user-generated platforms (blogging sites, social media, document sharing, community platforms) and including links back to your main website. Most
A link building campaign is a structured, goal-driven programme to earn high-quality backlinks over a defined period. The difference between running link building “whenever there is time” and running a
Forum link building is the practice of participating in online communities, discussion boards, and Q&A platforms relevant to your niche and including links to your website where they genuinely add
Startups face a specific link building problem: they enter Google’s ranking system with zero domain history, no backlink profile, no brand recognition, and no existing trust signals. Every competitor they
Law firm link building requires a different approach from most niches. Legal content sits in Google’s YMYL (Your Money or Your Life) category, meaning trust, authority, and relevance signals are
Link building pricing in 2026 reflects a quality-first market where the cost of a genuine editorial backlink has risen significantly as publishers recognise what their inventory is worth. Most serious
