The Challenge: Competing in a Glittering but Crowded Market
When this luxury Moissanite and Diamond jewelry brand approached Linkscope, they were facing one of the toughest verticals in eCommerce — jewelry.
The niche was dominated by established names with decades of brand trust, influencer partnerships, and backlinks from prominent publications.
Despite offering stunning designs and sustainable moissanite alternatives, their online visibility was nearly invisible:
- Domain Rating (DR): 11
- Monthly Traffic: 3,900 visitors
- No keyword dominance for product or comparison terms
- Thin category pages with limited on-page depth
- Fragmented backlink profile with low-quality or irrelevant links
The team had already tried basic SEO tweaks and paid campaigns, but results plateaued. They needed a structured strategy that could deliver lasting authority, not just traffic spikes.
Their mission:
“We want to become the go-to jewelry brand for moissanite buyers globally — without spending tens of thousands on ads.”
That’s when Linkscope’s backlink marketplace and consulting team stepped in.
Linkscope’s SEO & Backlink Strategy
Our approach was about building authority from the ground up.
The Linkscope team launched multi-phase SEO growth segmentations with technical optimization, topical authority, and link velocity calibration; all powered by our vetted backlink ecosystem.
Once the site was technically sound and content-rich, it was time to ignite the authority engine: backlinks.
Using Linkscope’s backlink marketplace, our consultants designed a three-tiered backlink campaign focused on relevance, authority, and diversity.
Tier 1: Authority Placements
- Published guest posts and editorial links on DR 70–90+ domains in fashion, lifestyle, and bridal niches.
- Each placement featured contextual anchors targeting core keywords and branded mentions.
Tier 2: Contextual Niche Mentions
- Built backlinks from DR 50–70 blogs and jewelry reviewers, reinforcing topic clusters like “ethical jewelry” and “lab-grown diamonds.”
- Ensured anchor text variety to maintain a natural growth curve.
Tier 3: Foundational Support Links
- Added high-trust local citations, jewelry directories, and press features to improve entity recognition and NAP consistency.
All link placements were vetted and tracked inside the Linkscope dashboard with live URLs, domain metrics, and progress analytics.
- Total Backlinks Built: 3,000+ in 16 months
- Average DR: 65+
- Manual Outreach Required: 0
“We used to spend hours sending cold emails with little success. With Linkscope, we choose sites, place orders, and watch rankings grow — no ghosting, no spreadsheets.” – Client
Within just 16 months:
- Traffic exploded from 3.9K → 100K+ organic visitors per month
- Domain Rating surged from 11 → 55, signaling massive authority gains
- 3,000+ backlinks from DR 60–90+ publications
- Ranked on top for 90+ keywords
- Organic revenue hit new records, reducing ad spend by over 70%
Most importantly, growth continued organically after the campaign ended, proving the compounding power of quality backlinks + topical authority.
Key Takeaways
- Linkscope Simplifies Link Building: No outreach. No uncertainty. Just verified placements on vetted, real-traffic domains.
- Quality Links Fuel Sales: Backlinks from relevant, high-DR publishers in the fashion and lifestyle space deliver real ROI — not vanity metrics.
- Content + Links = Sustainable Growth: The synergy of deep content and high-authority links created exponential growth without risky tactics.
- Scalable, Trackable, Stress-Free: From keyword mapping to live link tracking, Linkscope removed every manual step of traditional link building.
Get Results Like This
Don’t let competitors outshine you in search results.
With Linkscope’s 100,000+ verified publishers, you can scale link building the smart way — faster, safer, and without the chaos.
👉 Explore Linkscope’s Backlink Marketplace