I am trying to change the use of backlinks. I’ve come up with a different off-page SEO strategy where backlinks will not only pass link juice but also drive sales.
I’m testing the new method on several websites. And it’s working like magic.
I’ll share the exact way I followed to achieve this success. My 4 key elements in the campaign were:
- Finding high authority sites in the niche
- Building an in-depth Off-page SEO Strategy
- Offer them most of the Value
- Build content that will rank #1
Link Building Strategy
Now, let’s reveal the successful journey where I was able to bring out the best of guest posting in a short period.
- Build an In-Depth Off-Page SEO Strategy
Connection Building
First, I focused on building connections. When I started conversion at the very beginning, I gave clients some business/sales, and later I asked for a favor.
Get Maximum Referral Traffic.
I sorted out low-competitive keywords that have buying intent from the user perspective as well as informative intent. Once it was done, I started doing content planning. I pitched the idea to my targeted prospects. Then, I assigned my content team to build high-quality content.
Equal benefit
I offered my prospects something that they couldn’t reject. Notable offers were:
- Partnership
- Paid Article
- Monthly Recurring Fees
- High traffic opportunity
Quality Content
I structured articles like genuine authority bloggers would do. Because it’s the content that will bring your sale. Also, links from helpful articles are very powerful when they pass traffic to your website. Google gives actual value to that content.
The dedicated writers added a lot of value to the content, including rank metrics, authentic values, human-first structures, etc. Later on, I pitched that content to our targeted sites that have good connections with our brand.
At some points, we also followed the skyscraper techniques for betterment.
Bonus tip: Set Up a Proper Tracking
You can use UTM to see the number of traffic you are getting from the website you are posting content to. Also, if your website has a goal set up in Google Analytics, you can also see the number of sales you got.
You can also use tools like Pretty link in WordPress if you want to do an AB test of your product. In the pretty link, you can change the URL anytime.
The Final Result
- Organic sales skyrocketed
- Search traffic boomed
- DR naturally increased
What We Learned
- If one makes content that is both human-first and SEO-friendly, search engines will automatically prioritize the value.
- Target low-competitive and high-intent keywords to drive referral traffic that leads to conversions.
- Outreach needs to be unique, precise, and beneficial for both ends
- Link acquisition from authority sites in a small number is far better than bulk poor or broken backlinks.
