How B2B SaaS Agency Saved $62K/Year and Scaled from 4 to 12 Clients

A Quick Look

The Challenge

RoiDoor is a 12-person B2B SaaS marketing agency in Austin, Texas. They started their journey in 2019. They specialized in content marketing and SEO for tech companies.

By early 2024, they were spending $7,000 per month on a full-time link-building specialist. Sarah was good at her job. She built 30 to 40 quality links monthly across their 4 retainer clients.

But the unit economics did not work.

Sarah’s capacity was 4 clients max, and the cost per client was $1,750 per month just for her time. To scale to 8 clients meant hiring another specialist. 

That meant $168K in payroll.

Client churn was a risk. Also, when Sarah took a vacation, link building stopped completely.

Chaos genuinely started when Sarah gave notice in March 2025. She accepted a position at a large tech company. The agency had 30 days to find a replacement, or its link-building operation would collapse.

They considered four options.

The Solution

Founder Jake found LinkScope through a LinkedIn ad in April 2024. The positioning stood out. He looked for Infrastructure, not a flashy agency.

Jake spent a whole week evaluating our deals. He tested 5 links first from our marketplace. All delivered within 10 days, and they were all Good quality links.

He calculated margins. Buy at $40 average. Could sell at $120 to $150 to clients. He checked white-label capability with 100% invisible to clients.

The math drastically changed for him!

How It Changed For RoiDoor 

Implementation took 4 weeks.

• ➜ Week 1: Set up white-label account. Configured email notifications.
• ➜ Week 2: Created client reporting template. Google Sheets with agency branding.
• ➜ Week 3: Placed the first 20 links for existing clients.
• ➜ Week 4: Links started delivering. Clients did not notice any change.

The Results

Let’s look at the number for the financial impact over 14 months here.

Financials

Also, there are refreshed revenue streams:

Operational impact

Client growth

Client retention improved:

• ➜ Link quality maintained. Clients did not notice the provider change.
• ➜ Actually improved. 26% deletion rate vs Sarah’s 30 to 35%.
• ➜ Faster delivery. 7 to 14 days vs Sarah’s 3 to 4 weeks.

They Got A Few Unexpected Benefits As Well!

• ➜ Jake took 3 weeks off in the summer of 2025. Links kept delivering via LinkScope. It was quite impossible before.
• ➜ Sarah could not access links for clients in the healthcare niche. LinkScope had 2,000-plus health publishers.
• ➜ Clients love the detailed DR and traffic data.
• ➜ They can now show sample links during sales calls. 

Before: “We will build links over 2 to 3 months.” Now: “Here are 5 live links we secured this week for a similar client.”

Advice for Other Agencies: Jake’s recommendations

14 Months Later

RoiDoor now runs entirely on LinkScope for link building.

• ➜ They have around 12 active clients, and they deliver 60 to 80 links delivered monthly. 185% average markup is great. Also, $4,400 plus monthly profit from link margins alone.
• ➜ There is zero headcount dedicated to link building. Jake spends 6 to 8 hours per month managing orders. That’s all.
• ➜ They have since hired two more salespeople. Funded by the $62K savings. They are on track to hit $2.4M revenue this year. 

Sarah is still at her tech company. They are still friends. She even referred a client to RoiDoor 

Try LinkScope Today!

RoiDoor started with 5 test links. So can you. See if LinkScope can replace your link builder.